Did you really think we'd seriously tell you our trade secrets? It's astonishing every time someone clicks that link and they end up on this dark and lonely page. Was it the color red that made you think we were giving away 'hot' marketing tips for free, or did the color red increase your heart rate, make a 'dirty' trick feel sexy; maybe it caused you to feel the the urgency to 'click here.' Blue is the one color with greatest influence on consumer purchasing decisions, identified by Peter Gerber in his award-winning business book, The E-Myth: Revisited. Whether heaven, the cops, or water has any affect on our reception to the color blue, the colors incorporated in your business matter as much as your online marketing plan. Just take a look at the employees of Walmart, Disney, Microsoft, eBay, Facebook and Exxon Mobile. It's funny how you always felt calmer approaching the clerk at your local United State's Post Office. That doesn't mean red is a bad color because nearly as many great companies have branded themselves through hot deals, urgent sales, and warm customer service.

Color aside, you clicked the add because of the same temptation that keeps many of us reading the tabliods in the check out line at the grocery store. Our species is on a lifelong journey for knowledge, and as consumers we have become extremely educated. The saddest part about falling for that 'click here' link on the previous page is when people read the previous statements and get angered enough to leave this page. Jokes aside, the following is some extremely important things to ponder if you decide to target your customers using our company.

The truth is that we don't have trade secrets that we wouldn't share with our clients. Our goal is to deliver your business results beyond your expectations, but in order to do that we will need to make sure you understand our approach to marketing. Once there is a system of checks and balances within our business relationship, you can assure yourself that we aren't color blind. Like our business approach, you should work hard at educating your audience because psychologically it converts a questionable business interaction into a trusting educational interaction. Educational interaction with your audience can really build comfort between prospects and the company, which is more likely to foster the trust we look to gain in long-term business relationships.